Marshall Fenn Communications wanted to create something that would stand out and really connect with people when creating a PSA for BOOST for Kids, a charitable organization that raises awareness about child abuse in Canada.  Working with Circle and Jeffrey Zablotny, the idea was to create an online video that was so compeling the viewer had to pick up the phone and call the number on the screen.  In this case however the very act of dialing the number interacted with the video.  When you dial the number the phone rings in the video, drawing the abusive father away from the the little boy who is then able to make his escape.  Your phone call actually becomes part of the experience you are watching!

Media all over the province picked up on the story which is still picking up steam.  Check back again for more updates on the www.makethecallnow.ca campaign.