BRANKO - the brainchild of the creative team at KBS+P is a ficticious character who has been set loose in public to scare people into getting their prostates checked.  He has two solutions, go see your doctor or he will do it for you, right then and there!

CIRCLE and Jeffrey Zablotny teamed up with KBS+P to film Branko in various parts of the city offering unsuspecting strangers an on the spot prostate check.  The responses were are all quite different but the results of this public awareness campaign have all been fantastic.

With lots of attention in both industy related news, (Adweek, Creativity, etc.) and mainstream media, (personalities such as George Stroumboulopoulos all endorsing Branko) the idea is clearly working.

Stay tuned for more updates on where Branko goes next.