Starting with his first spots which led the uber-hip ironic attitude of the late 90s, Christian has always stayed a step ahead of the cultural moment.  It's not like he is psychic or a ninja or anything like that, he just gets it.  Whether it's a cinematic experience for Diet Coke or a quirky unveiling of Dad's wilder side for Carnival, Christian adeptly uses sly humour, subtle motivations and dramatic tension to tell stories that bring a pop culture relevance to national brands.